Bluefin Fish Sells for Record Bid of $3.2m at Japanese Capital Auction

A large bluefin tuna on display at a fish market auction
The winning bidder is a well-known face at the annual event.

A substantial Pacific bluefin tuna caused a stir at the Tokyo's Toyosu fish market this Monday, garnering a unprecedented bid of 510.3 million yen ($3.2 million; £2.4m) during the venue's first auction of the new year.

The successful offer for the 243-kilogram fish was placed by the company of a popular sushi chain, which runs restaurants across the country and abroad.

"The year's tuna signals good luck," stated the company president, a familiar participant at the annual new year's auction.

Known as the King of Tuna, this businessman is renowned for submitting high bids for premium bluefin tuna at these auspicious January auctions.

Bidding Shock and Record-Setting Precedent

After the auction, the successful bidder admitted to reporters that he was "surprised at the final price," stating, "I expected we would be able to purchase it a little cheaper, but the price soared rapidly."

This latest acquisition tops his own historic purchases:

  • He secured a tuna for 56.5 million yen away in 2012.
  • He paid 155 million yen in 2013.
  • In 2019, he won a tuna for 333.6 million yen ($2.1 million).

Despite once saying that he thought he "bid too high," he has now gone on to surpass his own record yet again.

An Annual Spectacle of High Prices

The inaugural auction at the Tokyo fish market is traditionally characterized by sky-high prices. The previous year, the first tuna was bought for 207 million yen by another food company, which stated the fish would be served at its restaurants throughout the country.

The high-energy energy at the fish market during these early morning auctions has evolved into a must-see tourist attraction in Tokyo. Monday's auction, which started around 05:00 local time, was equally bustling.

Immediate Consumption

The multi-million-dollar tuna was promptly processed for customers at the entrepreneur's sushi establishments immediately after the auction was finished.

"I sense like I've commenced the year in a auspicious way after tasting something so auspicious as the year begins," said one elated diner.

Randy Gay
Randy Gay

A passionate traveler and writer sharing global adventures and cultural experiences to inspire wanderlust.